Developed strategy and design for Figment, a new Lumosity product grounded in neuroscience to nurture creativity through bite-sized, interactive experiences. As design director, I led a cross-disciplinary team from research through launch, defining brand vision, designing the visual identity system, and directing execution across product, marketing, and communications. The launch delivered immediate impact: 325% increase in installs, 30% higher retention, and 20% growth in active users within the first week.
