Led a company-wide brand evolution for Lumosity, uniting product, marketing, and customer experience under a single vision. I defined brand architecture, mission, and values while directing the modernization of the global identity system, including wordmark, icon, color palette, typography, motion design, and game artwork. Working across executive leadership and design teams, I created a cohesive visual language that strengthened market recognition, reinforced Lumosity's position as the leader in brain training, and established a scalable foundation for future products.
