For the last 2.5 years, I have served as an advisor and the founding design lead for early stage start-ups spanning Web 3.0, healthcare, food tech, property tech and social engagement platforms. I am passionate about developing branding and design systems for mission-driven companies and products that will set them up for success and scalability from the start-so they can focus on change-making.

Prior to venturing out on my own, I led the in-house digital product design and brand team at Lumosity, the leading brain training app with more than 100 million users around the world working directly with executive leadership to define and align on a global creative strategy and execute a number of new product and marketing initiatives. Our work transformed the brand while successfully meeting the goals of our team, our users, and business stakeholders.

My foundation in marketing and global design agencies like AKQA followed by large tech companies with the budget to innovate has given me unique insights into the intersection of design, brand, business, data, and ultimately, our customers, that has proven invaluable to early stage start ups and well established companies alike.

When I’m not working you can find me with my two girls in somewhere in DC, at a local record shop adding to my vinyl collection, or going on forest adventures with my German Shepherd, Zaika.